Get Stronger, Fitter & Leaner in Just 42 Days… Without Guesswork, Wasted Gym Sessions or Starting Over (Again)
Join the FTC 6 Week “Fit in 42” Challenge and train with expert coaches, follow a proven plan, and become part of a supportive community - even if you’ve struggled with consistency before.
No pressure. We’ll reach out, answer your questions, and see if it’s the right fit.
3 coached sessions per week at Fortitude Training Co.
Personal nutrition coaching with weekly written feedback
Built around 6 simple habits, layered one at a time
Backed by our DOUBLE-your-money-back guarantee
Sound familiar?
You've tried diets before. They worked - until they didn't. You ended up back where you started, plus a bit.
You've had a gym membership that turned into an expensive direct debit you don't use.
You're busy. You can't be bothered with meal plans, food weighing, calorie spreadsheets, and apps that take half your evening to set up.
You don't want to be told to give up wine, bread, cheese, or anything else you enjoy.
You want something that fits around real life - work, kids, weekends, holidays - not the other way around.
And honestly? You want to look in the mirror, look at the scales, and feel proud of what you see again.
If you nodded at more than two of those, keep reading. This is built for you.
Here's why everything you've tried hasn't stuck.
Most fitness programmes ask you to overhaul everything at once. New diet, new routine, new mindset - all in week one. Predictably, by week three, you're burnt out and back to square one.
The diet industry sells you the fantasy that the next plan, the next app, the next 30-day cleanse will be the one that finally works. It won't. Restriction breaks. Always.
And generic gym memberships? They give you the room and the kit, then leave you to figure it out. No coaching. No accountability. No plan. Just guilt every time the direct debit goes out.
Here's what actually works:
Simple habits. Coached training. Honest feedback. Six weeks to build the foundations that hold for the rest of your life.
Introducing Fit in 42
Fit in 42 is built on a simple idea: you don't need a new diet - you need new habits.
Over six weeks, we layer in six habits. By Day 42, they're automatic. No more white-knuckling through restrictive plans. No more all-or-nothing thinking. Just a simple system that keeps working long after the 42 days are up.
Pair that with three coached sessions a week at Fortitude Training Co., a personal coach in your pocket via Strivee, and weekly written feedback on how you're getting on - and you've got everything you need to actually get the results you've been chasing.
Week 1 - Water + protein at every meal
Week 2 - Veg/fruit + sleep
Week 3 - Steps + an eating window
Week 4 - Hit your protein target
Week 5 - 3-day food log + pattern review
Week 6 - Build your forward plan
Six habits. Six weeks. No banned foods, no calorie spreadsheets unless you want them, no diet jargon.
Here's everything you get when you join Fit in 42:
✓ 18 coached gym sessions over 6 weeks (3 per week) Value: £270
✓ Personal nutrition coaching with weekly written feedback Value: £180
✓ Your personal habit tracker (sheets + printable) Value: £20
✓ Fit in 42 Participant Handbook (PDF) Value: £20
✓ Direct access to your coach via Strivee for the full 42 days Value: £150
✓ Day 42 personal review session with your coach Value: £40
Total value: £680
But we are not even charging anything close to that. You can get access to the full Fit In 42 program for just £189
The Fit in 42 Double-Your-Money-Back Guarantee.
We're so confident in this programme that we're putting our money where our mouth is.
Follow the programme. Do the work. If you don't see real results by Day 42 - we'll give you DOUBLE your money back.
How It Works
Step 1 - Register your interest
Fill in the short form. Name, email, phone number. Takes 30 seconds.
Step 2 - Quick call with us
We'll call you within 24 hours to find out a bit about your goals and make sure Fit in 42 is the right fit for you. No hard sell - we'd rather turn you away than take you on if it's not right.
Step 3 - Start next Monday (or a Monday that suits you)
Come in for your induction during the week, then your 42 days kick off the following Monday. Six weeks later, you're a different person.
Is Fit in 42 right for you?
This IS for you if...
You're an adult (18+) in Church Fenton or the surrounding area who wants real, lasting results.
You've tried things before. They didn't stick. You're ready for something different.
You're willing to show up 3 times a week and put in honest effort.
You can take a bit of coaching, feedback, and accountability.
You're sick of dieting and ready to build habits that actually hold.
This is NOT for you if...
You're looking for a magic pill, a 7-day detox, or 'lose 30lb in a month' nonsense. That's not us.
You're not willing to commit to 3 sessions a week for 6 weeks. Sporadic effort won't get sporadic results - it'll get no results.
You want to argue with the programme rather than follow it. We've built this carefully - your job is to do the work.
Why Fortitude Training Co
Fortitude Training Co. is a local gym in Church Fenton run by people who actually train, not influencers, not corporate gym chains, not a franchise.
Our head coach, Dom, is a CrossFit Masters athlete and a working coach. The programme you're looking at was designed by the same coaches who've been helping local people get fitter, stronger, and more confident for over 10 years.
Fit in 42 is a brand-new programme - but everything in it is built on the methods we've used for years. We're so confident it works, we've put a double-your-money-back guarantee on it.
Local. Real coaches.
Questions you probably want to ask.
I'm not fit enough - should I wait until I'm in better shape?
No. Every single person doing this programme is starting from where they are. Our coaches scale every session to your level - whether you've never trained before or you've been going for years. You don't need to 'get fit before joining'. That's like saying you need to clean before the cleaner arrives.
I'm too busy - three sessions a week is a lot.
Three 60-minute sessions a week is less than 2.5% of your week. See it as a valuable investment in your future health
Do I have to give up [bread / wine / chocolate / takeaways]?
No. There are no banned foods on Fit in 42. We don't believe in restriction - restriction breaks. We build habits that work AROUND your life, not against it.
I'm in my 40s/50s - is this for me?
Especially yes. We work with adults across every age bracket. Our coaches programme around your body and your goals. Plenty of our best results come from people who 'thought they'd left it too late'.
How does the guarantee actually work?
Follow the programme: attend all 18 coached sessions, submit all 6 weekly check-in forms, and follow the 6 habits each week. If you've done all that and you don't see results by Day 42, we refund you double what you paid. Simple as that.
What if I want to continue after Day 42?
Most of our Fit in 42 finishers go straight onto full Fortitude Unlimited membership - same training environment, same coaches, just without the end date. We'll talk about it at your Day 42 review. No pressure, no pushy sell. Just an honest conversation about what's next.
Ready to get fitter, leaner, and stronger in 42 days?
Fill in your details below. We'll call you within 24 hours to make sure Fit in 42 is the right fit for you. No hard sell - just an honest conversation.
Remember: you're protected by our Double-Your-Money-Back Guarantee. Show up, do the work, and you either get the results or walk away with twice what you paid.